Beverly Hills Launches Pet-Friendly “As You Wish” Campaign
The Beverly Hills Conference and Visitors Bureau (BHCVB) announced a new campaign called “As You Wish” that showcases the bespoke service and world-class amenities found in the city through the lens of five pet ambassadors.
The campaign underscores the city’s array of unique experiences, catering to the many needs of today’s global travelers—and their furry companions. According to the American Pet Products Association, 37 percent of people travel with pets, a figure that increased by 19 percent over the past decade.
“Over the last year, we have all realized more than ever how important our pets are to us,” Julie Wagner, CEO of BHCVB, said in a March 17 release. “As travelers begin to plan trips again, it’s hard for them to imagine parting with their loyal companions. Beverly Hills is a destination that visitors can count on to welcome both pets – and their owners – with unparalleled amenities and service.”
The new campaign presents each of the five distinct canine personalities as a way to discover Beverly Hills. Whether traveling with family like Fred, on business like Bentley, or on a friend’s getaway with Frankie, each dog provides a unique way to spend the weekend.
Pet-friendly activities include spacious parks and fragrant gardens to take morning walks, such as Beverly Gardens Park, Beverly Canon Gardens, Will Rodgers Memorial Park and Coldwater Canyon Park. In addition, many shops and restaurants are also pet friendly. Alternatively, the campaign suggests ways to pamper your dog such as with a visit to Sparky’s Pet Salon or a sweet dog-friendly treat from the cupcake-dispensing ATM at Sprinkles.
Many of the city’s hotels greet four-legged friends with amenities like homemade treats, dog walking services and plush dog beds. The Peninsula Beverly Hills even offers specialized room service and spa treatments for dogs. At the Beverly Hills Hotel, pet lovers will find bone-shaped dog cookies with customized inscriptions. The Maybourne Beverly Hills treats dogs to fluffy beds, food bowls and to-go water bottles. The AKA Beverly Hills boasts spacious private outdoor areas and is near some of the best dog-friendly parks. The Viceroy L’Ermitage in Beverly Hills offers a Canine Club with plush toys, courtesy bags and dog bed with a portion of the proceeds from the hotel’s pet fee benefiting the local adoption center, called Wags and Walks.
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